AdWords First Aid.

AdWords First Aid.

Last updated: 7/2008

This video will get your AdWords campaigns back into profit in no time at all!

"Is Big Brother Google Kicking Your Ass? ... Don't give Up ... Learn How to Beat the AdWords Minimum Bid Amount. "

It happened on an unsuspecting day in July. Without warning, thousands of AdWords advertisers woke up only to be slapped in the face by Google. This is now referred to as the infamous Google slap.

Their Google AdWords accounts had been rendered inactive as their keywords did not meet the minimum bid price. The horror of it all!

Has Google gotten greedy in its adolescent years? Now months later, there is still confusion and anxiety. It seems the only answer is to "knuckle under" and give them your wallet...

Some of the minimum bids were $10 or more... just ridiculous. What ever happened to penny clicks like in the good old days?

Or is there another way?

From: Brian Adams

Greetings AdWords Campaign Managers!

I too ran into inactive keywords and minimum bid issues when promoting a few e-books through AdWords. The e-books only sold for $20 each and I could not afford to be bidding 20, 30, 40 or more cents per click. To make a profit, I could only afford to dish out 10 to 15 cents a click.

A friend of mine gave a tip and I followed up with a number of tests. It worked! It actually worked! The minimum bids were either gone or drastically lowered. It was not perfect in every keyword, however dramatically cleaned up the ad campaign to start getting the traffic flowing again.

Test Case #1: Promote a Spanish Speed Learning E-book

Before
20 of 26 Keywords are Inactive

I initially got the dreaded pink colored warning banner. Twenty of my keywords were inactive and now had a minimum bid requirement. Now after implementing these methods, nineteen of the inactive keywords were converted back to active. I got excited. Is this all Google wants us to do to return our campaigns to profit?

After
Only 1 of 26 Keywords are Inactive

Now only 1 keyword is inactive. This made 19 keywords active again and started the traffic to flow. I'm back into profit with this e-book!

Ok ... Maybe I got lucky. Every once in a while, things can go your way. Is this just a coincidence and a one time wonder?

I had to try some more tests to show that I was only dreaming. This was a good dream and not sure I wanted to wake. Hold on to your hat...

Test Case #2: Promote a Marriage Secrets E-book

Before
41 of 116 Keywords are Inactive

I was bracing myself... just in case of bad news. I took a deep breath and sprinkled the same magic foo foo dust. The result woke me up faster than gulping a French espresso.

After
Only 6 of 116 Keywords are Inactive

Now we're getting somewhere. Notice how we went from 41 to only 6 inactive ...

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